Gunsmoke has created a B2B film to showcase the new Nikon Z Series progressive lenses, combining stock footage and 3D/CGI expertise to bring the technology behind each lens to life.

The film tells the story of perfect vision, where every detail counts: from the precise design of the lenses to the fluidity of the visual experience for the end user. Stock footage serves as the narrative thread, illustrating moments from everyday life, while 3D and CGI reveal the invisible but essential technology that makes each Nikon Z Series lens unique.

Through this storytelling, the campaign highlights Nikon's innovation, precision, and scientific expertise, while translating the benefits for healthcare professionals and their customers into concrete terms. A film that combines education, aesthetics, and aspiration to promote the new range and strengthen B2B confidence.

• 1 Hero Movie
• 1 KV BtoC