Gunsmoke is supporting the launch of Xperio SunRx, the new innovative sunglass lens, with a 360° communication campaign designed to immerse viewers in its technological universe.

From design to production and implementation, each piece of content tells a story of performance and protection, where the lens becomes a true ally against external aggressions. The campaign highlights the concrete benefits for the user, while emphasizing the scientific expertise behind this innovation.

Between education and lifestyle, the images and situations convey the robustness, clarity, and modernity of Xperio SunRx lenses, creating a complete experience that brings technology and everyday life closer together.

• 360 campaign
• 1 social media film, 1 3D techno film & 1 teaser
• Photo library & 360 photos
• Filming location: South Africa, Cape Town