To accompany the launch of the new Nissan Qashqai, Gunsmoke created a film that blends automotive design, digital art, and sound creation. In collaboration with two modular artists—one dedicated to image, the other to sound—we designed an immersive visual and musical experience, conceived as a contemporary performance.

Light patterns are projected directly onto the Qashqai's bodywork, hugging its lines, revealing its volumes and amplifying its identity. Each graphic movement is synchronized with an electro-modular musical composition, creating an electric, modern and intriguing dynamic.

This dialogue between light, music, and design showcases a reinvented Qashqai that is more technological, more urban, and more daring. A film designed to arouse curiosity, celebrate Nissan's innovation, and offer a new way to discover the vehicle: through a total sensory experience.

• Internal campaign & social media
• 1 teaser video & 1 reveal video
• Filming location: Spain