Gunsmoke designed, produced, and directed an immersive video to highlight the technical sophistication of Essilor lenses, following the new architecture: CORRECT / PROTECT / ENHANCE.

The film tells the story of a magical demonstration, where a real magician manipulates the lens like an extraordinary object, transforming complex scientific concepts into captivating visual moments. Each of the magician's gestures is enhanced by the integration of educational 3D, which clearly and comprehensively illustrates how the lens corrects, protects, and enhances vision.

Between illusion, precision, and education, the film creates a sensory and instructive journey, where magic becomes a metaphor for Essilor's performance and innovation. The experience makes the invisible tangible, revealing the role of each lens technology while captivating the viewer.

A project that combines technique, poetry, and immersion, designed to entice and inform, making Essilor's expertise understandable and fascinating.

• Social Media & TVC Campaign