Gunsmoke has launched a TV and digital campaign aimed at raising public awareness of waste sorting and reading sorting labels.

The goal is to make an everyday topic more accessible, understandable, and engaging.

The campaign consists of three TV and digital spots, combining CGI and 3D in a fun and colorful universe designed to capture attention and encourage people to remember the right actions. The educational messages are integrated seamlessly, without ever being didactic.

Compositing work made it possible to integrate real footage into 3D environments, creating a coherent and immersive visual rendering that blurs the line between reality and imagination.

A creative and technical approach that serves useful, positive, and impactful communication.