Gunsmoke is working with Varilux to showcase its high-end Extensee progressive lens, designed to improve visual comfort and enrich the daily experience of its users.

The film explores an elegant and technological universe, reflecting the scientific expertise behind the product and the sophistication of its design. Through clear and visually immersive storytelling, it illustrates how Varilux Extensee combines optical performance, comfort, and precision to meet the needs of demanding eyeglass wearers.

Designed for healthcare professionals and the general public, the film balances education and aspiration: it highlights the concrete benefits of the lens while creating a sensory and emotional experience, faithful to the brand's premium image.

A film that combines technology, elegance, and innovation, designed to strengthen the confidence of professionals and reveal the added value of Varilux Extensee lenses for every user.

• 1 hero movie
• Photo assets for image libraries
• 1 B2B KV & 2 B2C KVs
• Technological illustrations