Gunsmoke is working with Boursin to create a photo and video campaign dedicated to the Boursin Cuisine range, designed for the French and American markets.
The aim is to celebrate culinary creativity by showcasing a series of simple, generous, and delicious recipes, while respecting the brand's iconic visual and audio codes.

A comprehensive campaign, designed to adapt to different formats and platforms, and intended to inspire consumers to revisit their everyday recipes with Boursin Cuisine as an essential ingredient.

• 1 TVC film, social media assets, lifestyle photos, and packs.