EssilorLuxottica·Crizal Prevencia
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Gunsmoke is working with Crizal to present Prevencia, the new blue light protection treatment, a major challenge for EssilorLuxottica.
The film takes an elegant and immersive approach, combining 3D and powerful storytelling to bring light to life and reveal how the lens acts as a protective barrier, while maintaining clarity and sharpness of vision.
Each sequence accurately illustrates the advanced technology behind Prevencia, transforming complex scientific concepts into understandable and impactful images. The narration highlights both the innovation and the user benefit: protecting the eyes from blue light without altering the visual experience.
A film that combines technology, education, and aesthetics.
Art director & Director & Editing
Michel Naufal
CGI
Frédéric Colin / Fabien Gibert / Michel Naufal