For ShaR&Ing Day 2022, Gunsmoke produced an immersive documentary for L'Oréal Research and Innovation, exploring the future challenges of skincare and haircare.

The narrative follows the contributions and analyses of the brand's experts, notably La Roche-Posay, who highlight the public health challenges of tomorrow: the effects of global warming, the dangers of the sun, and risky behaviors related to skin and hair.

Through clear and educational storytelling, the documentary illustrates how L'Oréal is anticipating these challenges through technological innovations that are both responsive and forward-looking. The excerpts show how the company is listening to current market needs, while presenting solutions designed to prevent and protect consumers in the future.

The film combines expert testimonials, scientific demonstrations, and innovative visualizations, offering an experience that is both informative and inspiring. It highlights L'Oréal's expertise, its commitment to public health, and its ability to transform tomorrow's challenges into opportunities for innovation and protection.